About us
Toilmag: Empowering Women to Explore, Express, and Embrace the Wild
In the vast tapestry of modern fashion, one story has often gone untold—the story of mature, adventurous women who refuse to be boxed in by age, trends, or expectations. These women hike trails instead of hallways, seek sunsets instead of screens, and dress not just for beauty, but for purpose. Toilmag was born to serve these women.
Founded with a bold vision, Showtyinc is more than a clothing brand. It is a movement. A tribute to the adventurous spirit of middle-aged and senior women in Europe and North America who live life on their own terms, whether wandering through wild landscapes or navigating the everyday beauty of ordinary life. Showtyinc designs and delivers versatile, durable, and stylish apparel for women who never stop exploring—inside and out.
A Brand with Purpose
The genesis of Showtyinc began with a simple observation: the fashion industry rarely speaks to women over 45 in a meaningful way—especially those who embrace an active, outdoor lifestyle. For the founders of Showtyinc, this gap wasn’t just a business opportunity; it was a personal mission.
What about the woman who chooses hiking over high heels? The grandmother who leads a kayaking trip? The 60-year-old who’s more confident than ever and still seeks freedom, movement, and authenticity?
Showtyinc was created to serve these women—with clothing that adapts to their lives, honors their strength, and supports their thirst for exploration.
Designed for the Wild, Worn Every Day
At its core, Showtyinc designs everyday and outdoor long pants, shorts, tops, and dresses for women who prioritize comfort, quality, and quiet elegance. The brand's two most iconic and bestselling categories are women’s tops and women’s shoes, which have become synonymous with Showtyinc’s dedication to form and function.
- Women’s Tops: These are not ordinary T-shirts or blouses. Showtyinc’s tops are crafted from breathable, moisture-wicking, UV-resistant fabrics that stand up to a hike yet look polished enough for brunch. The cuts are flattering yet practical, allowing for full range of motion, layered wear, and day-long comfort. Whether it’s a stretch-fit T-shirt, a trail-ready tank, or a long-sleeve button-up, every piece is field-tested and age-inclusive.
- Women’s Shoes: Footwear has always been central to the Showtyinc ethos. The brand’s shoes are designed with arch support, cushioning, stability, and grip in mind—made specifically for mature women who love walking, exploring, and staying on their feet. Whether it’s a supportive walking sandal or a trail-appropriate sneaker, Showtyinc never sacrifices comfort for style, nor style for function.
Together, these two product lines have helped build a loyal community of women who trust Showtyinc not just as a brand, but as an ally in movement.
Entering New Territory: Women’s Loafers
This year marks a new chapter in Showtyinc’s evolution—the launch of its first women’s loafers.
Designed with the same passion and attention to detail as its trail gear, the loafers are an elegant, urban-friendly addition to the brand’s growing footwear collection. Made for city walks, travel days, and everyday errands, these loafers feature memory foam footbeds, flexible soles, and breathable leather or canvas uppers. They represent the blending of adventure and grace—perfect for women who want to feel grounded without feeling heavy.
This step into loafers also signals Showtyinc’s broader aim: to expand from purely outdoor wear into transitional, lifestyle pieces that serve women wherever life leads them.
Built by Women, for Women
One of the most powerful aspects of Showtyinc’s identity is that it’s built almost entirely by women—for women. From product design to customer research, from brand storytelling to field testing, women over 45 play a critical role in every aspect of development.
The brand constantly listens to its community, gathers feedback through real-world wear tests, and adapts designs based on mobility needs, fit preferences, and climate adaptability.
Every item is tested by real women—hikers, travelers, gardeners, volunteers, grandmothers, and solo adventurers—who live full, messy, powerful lives. Their stories, bodies, and insights help shape a wardrobe that actually works for the way they live.
Style that Moves with You
What sets Showtyinc apart in a crowded fashion world is its refusal to choose between utility and beauty. This isn’t activewear disguised as fashion, or fashion that fails when you move. It’s a seamless blend of technical performance and timeless aesthetics.
The color palette is earthy, inspired by landscapes—moss greens, ocean blues, desert browns, and misty grays. The materials are both sustainable and high-performance, with an emphasis on longevity, not fast trends. The silhouettes are tailored, but forgiving—fitted where they should be, loose where they need to be.
Showtyinc’s clothing transitions effortlessly from morning walks to museum visits, from forest trails to family dinners. It doesn’t just fit the body—it fits the moment.
A Global Sisterhood of Adventurers
Showtyinc is more than clothes. It’s a community of courageous women bound by shared values: independence, curiosity, resilience, and joy.
Customers share travel photos, adventure journals, and styling tips through the brand’s online platform and social media. Showtyinc highlights real women as ambassadors—not influencers in studios, but genuine trailblazers in real life.
From the coastlines of Portugal to the hills of Oregon, from hiking clubs in Bavaria to road trips through the American Midwest, Showtyinc women are everywhere—and they’re doing everything.
The brand regularly hosts virtual meetups, fit clinics, and storytelling campaigns that uplift and empower older women, reminding them that life doesn’t slow down with age—it evolves, expands, and deepens.
Sustainability with Soul
At Showtyinc, caring for the Earth isn’t just a selling point—it’s a responsibility. Every product is made with eco-conscious materials, ethical labor practices, and reduced waste processes. From recycled fabrics to biodegradable packaging, the brand is committed to minimizing its footprint while maximizing impact.
Because women who love nature, protect nature.
The Road Ahead
Looking forward, Showtyinc is set to expand its product lines even further. New categories on the horizon include:
- All-weather outerwear
- Convertible travel dresses
- Lightweight backpacks for day hikes
- Anti-slip slip-ons for home and garden wear
But no matter how the catalog grows, the mission remains the same: to support and celebrate adventurous women, especially those who’ve lived long enough to know what matters.
Toilmag: Age Boldly. Dress Freely. Live Wildly.
For the women who walk unpaved paths, who dare to dance in the rain, who start new chapters in their 50s, 60s, and beyond—Toilmag is with you. Every thread, every shoe, every story.
Because adventure doesn't end at 40. For many women, it’s just beginning.